Dr. Alex Fong

In the dynamic world of digital innovation, Alex Fong, Founder and Managing Director of Synergy Alliance Sdn Bhd, is leading the charge with a vision to revolutionise businesses through top-notch software solutions and premium consultancy services.

Established in 2018, Synergy Alliance initially served as a digital marketing agency, helping local businesses establish their online presence. However, their ambitions didn’t stop there. In 2020, they launched their point-of-sale solution, BIG POS, followed by Valet99 in June 2021. Their goal? To digitalise local SMEs by providing cutting-edge products and services.

Synergy Alliance’s commitment to digitalising SMEs has led to impressive growth and expansion. With around 89 staff nationwide and offices across Malaysia, the company has become a family of tech enthusiasts, united by a passion for transformative solutions. The vision of togetherness and innovation propelled Synergy Alliance beyond Malaysia’s borders, entering the Singapore market in 2021. The company’s sights are now set on international expansion to countries like Vietnam, Australia, Indonesia, Philippines, and UAE, seeking to impact businesses worldwide.

But Synergy Alliance is not just an entity; they are a family, driven by a shared vision of transforming innovative solutions into reality through tech expertise. This spirit has earned them numerous accolades, including being the emerging SME winner for the Golden Bull Award 2021, TOP SME CEO Award 2022, and the Asia Pacific Enterprise Award 2022 for the Inspirational Brand category. Additionally, they have been recognised as a pioneer POS solutions provider member of CCAM (Contact Centre Association of Malaysia).

At the heart of Synergy Alliance’s mission is a dedication to enhancing their clients’ business operations through premium IT products and services. Their focus on software development and professional consultation has earned them a reputation for delivering high-quality solutions that drive business growth and success.

With a relentless pursuit of digital transformation and a commitment to excellence, Alex and Synergy Alliance are reshaping the landscape of SMEs in Malaysia and beyond. Through their innovative solutions and steadfast support, they are poised to leave a lasting impact on the business world, remembered as a team that embraced togetherness and transformed vision into reality.