Goh Heap Feng Featured Image

Sculpting Aspirations with Artistry

"Cubebee Design, don't just design interior and exterior; they create environments that inspire, serve, and elevate the working experience."

Goh Heap Feng

In the world of interior design, where creativity meets mastery, one name weaves its way through with unmatched brilliance: Jeff Goh, the visionary founder of Cubebee Design Sdn Bhd. His passion for artistry, problem-solving, and personalised client service has not only shaped his career but also elevated Cubebee Design to a premier position within Malaysia’s interior design landscape. Since its inception in 2017, Cubebee Design has blossomed into an emblem of creativity and excellence, reflecting Jeff’s quest for perfection. 

Cubebee Design is more than just a company; it reflects Jeff’s steadfast dedication to curating spaces that echo his clients’ unique tastes and aspirations.  The company’s name, derived from the Chinese phrase meaning better than perfect, is Jeff’s promise to his client to be perfect. With over a decade of experience in the industry, Jeff has become a leader, known for his versatility and innovative approach to design. Each project, under his thoroughgoing, becomes a unique masterpiece, reflecting his continual exploration of fresh material, design trends, and inventive approaches. 

The journey of Cubebee Design began as Cubework Design and Renovation, a modest venture that laid the groundwork for greater aspirations. In 2017, with a clear vision and an eye for the higher-end market, Jeff transformed Cubework into Cubebee Design, expanding its horizons to encompass not just design and construction, but also comprehensive consultancy services for commercial, retail, and residential projects. This evolution is more than a rebranding; it was a strategic move that positioned Cubebee Design’s status as a key player in Malaysia’s interior design landscape.

Cubebee Design’s success lies in its attention to detail and the superior craftsmanship that goes into each project. Jeff’s philosophy resonates deeply: interior spaces should mirror the identities of those who occupy them. This guiding principle drives every decision at Cubebee, from the initial concept to the final handover project. The team at Cubebee is not just highly skilled; they are passionate, professional, and utterly devoted to their craft. 

Under Jeff’s leadership, Cubebee Design has earned a reputation for excellence, recognised by prestigious organizations such as ATAP, SME, Gold Bull, Knight, and LICTA. Their portfolio boasts an impressive list of high-profile projects, including hotpot kitchen, bake brown, ketvandee wedding studio, and various commercial and residential projects. Each of these projects stands as a testament to the company’s capability to harmonise aesthetic appeal with practical design, creating environments that inspire and serve.

With his finger on the pulse of the industry, Jeff Goh continues to lead Cubebee Design, his vision remains clear: to become the top name in commercial interior design in Malaysia. His mission is to leave no stone unturned in the pursuit of clients’ satisfaction, creating significant design value on the journey to excellence. In Jeff’s hands, Cubebee Design is not just building spaces; it’s realising dreams.

Leadership Insights

Read More About Other Winners

View All Winners
Edmund Tham04 Resized scaled

Innovative Leader of the Year

2024/2025

Edmund Tham

Teddy21 Lifestyle Studio & Xposure Production Sdn Bhd

View All Winners