Tan Zi Loong

Zi Loong never planned to become a startup founder. Known for being more observant than outgoing, he often found himself at professional events noticing what others overlooked. One issue kept surfacing: people still relied on paper business cards — a system that was outdated, inefficient, and often impersonal.

That realization sparked Hendshake, a digital identity platform designed to make introductions smoother, more memorable, and more sustainable.

Instead of replacing business cards, Hendshake reimagines them. Every user receives a free digital card in the app and can claim a physical NFC-enabled card, crafted from recycled materials, that shares a live profile with just a tap. There’s no need for an app on the receiver’s end. The profile is clean, customizable, and instantly shareable, featuring contact info, portfolios, messaging links, and more.

From the start, Zi focused on making the product genuinely useful rather than flashy. Every feature reflects that intention, from the ability to update details in real time to seamless integration of brand elements for professionals and teams alike. With Hendshake, users don’t need to worry about reprinting cards when job titles or phone numbers change. The physical card stays the same, but the digital profile behind it evolves. In 2025, the platform earned the International Prestige Brand Award, a recognition that affirmed Zi’s quiet but steady mission: to solve a real-world problem with clarity and care. He remains closely involved in day-to-day operations, personally responding to user feedback and guiding product development.

Beyond individual use, Hendshake also supports organizations. Team profiles offer admin controls, consistent branding, analytics, and easy staff profile management, all in one central dashboard. It’s a solution designed not just for convenience, but for long-term efficiency and professionalism. Environmental impact is also part of the equation. By reducing paper usage and enabling updates without waste, Hendshake aligns with a growing demand for sustainable alternatives in the professional world.

At its core, Hendshake is a reflection of Zi Loong’s thoughtful approach, practical, people-first, and built to last. It’s not trying to reinvent networking, just make it work better.