Aaron Tay Kok Tung

The journey of a thousand miles begins with a single step, epitomises Aaron Tay, the visionary founder of Tay Motors (M) Sdn Bhd.  From humble beginnings, Aaron’s journey was shaped by a relentless drive to innovate and a deep passion for the world of motorcycles. Tay Motors (M) Sdn Bhd has emerged as a powerhouse in the motorcycle industry across Asia, seamlessly blending innovation, excellence, and leadership.  

Established in 2009, Tay Motors began its journey with a simple vision: to initially provide accessible motorcycle hire purchase, repair, and insurance services. His willingness to venture into the unknown, coupled with his keen business acumen, allowed the company to gradually carve a niche in the competitive market. However, it wasn’t until 2017, when Aaron decided to diversify into high-powered motorcycles, that the company truly began to flourish. This bold move, driven by Aaron’s belief that “growth comes from daring to take risks,” propelled Tay Motors into a new era of success, leading to its status as one of the region’s leading motorcycle distributors.

Aaron’s leadership extends far beyond the financial growth of the company; it’s rooted in a philosophy of collaboration and sustainability. Under his guidance, Tay Motors’ connection with like-minded individuals and organisations has enabled the company to secure exclusive partnerships with global brands like KTM, Benelli, and Brixton. This not only bolstered the company’s reputation but also expanded its reach across Sarawak, setting a new standard for excellence in the motorcycle business. 

The accolades speak for themselves. Tay Motors has proven its mettle, winning two prestigious awards at The Knights Award 2023 —the Duke Award and the Earl Award. These recognitions reflect Aaron Tay’s steadfast commitment to sustainable business practices, innovative leadership, and industry excellence. 

With a future built on resilience, innovation, and sustainability, Tay Motors (M) Sdn Bhd remains as the leader in the motorcycle industry, setting the standard for others to follow. Aaron’s journey has not only shaped Tay Motors into an industry leader but has also set the stage for future innovations and collaborations that will continue to drive the motorcycle industry forward.